Mobile Money

Mobile Money Operators

Wallet activation economics determine profitability. Dormant registrations systematically erode unit economics. Behavioural patterns predict activation propensity 45-60 days early—enabling intervention at peak conversion probability.Accelerate Profitability

The Activation Intelligence Gap

Profitability requires transforming dormant registrations into active transaction relationships. Agent network distribution generates registration volume, yet revenue remains locked without activation intelligence. Behavioural patterns distinguish wallets likely to transact from permanent dormancy—enabling targeted intervention where activation economics justify investment and transaction velocity can compound.

Accelerate Path to Profitability

Predictive Activation

Registration momentum differs fundamentally from transaction readiness. First-week behavioural patterns distinguish activators from permanent dormancy before agent commission costs compound. Early prediction transforms acquisition economics from cost centre into revenue engine.

7-day activation window detection

Propensity scoring at registration

Agent network optimisation

Transaction Velocity Optimisation

Single transactions generate minimal revenue. Habit formation drives profitability. Behavioural orchestration across SMS, USSD, and agent touchpoints builds transaction frequency that compounds into sustainable unit economics.

Multi-channel habit formation

Use case sequencing

Frequency prediction models

Dormancy Prevention

Reactivation costs exceed prevention by 8x. Early dormancy signals—declining transaction frequency, channel disengagement, reduced engagement patterns—enable intervention when retention economics peak.

Early warning 30 days advance

Multi-wallet behaviour analysis

Retention campaign automation

African Market Intelligence

Agent liquidity constraints, USSD session economics, airtime-based incentives, seasonal cash flow patterns—African mobile money dynamics require market-specific intelligence. Generic activation frameworks fail.

Agent network economics

USSD native engagement

Seasonal pattern adaptation

Integrated Revenue Impact

Activation intelligence compounds across retention and transaction growth. Dormancy prevention patterns refine churn prediction. Transaction velocity insights improve cross-sell timing. Behavioural models strengthen portfolio-wide. One platform. Multiple profitability pathways. Pricing aligned with demonstrated economics.

+35%Activation RateBehavioural prediction transforms dormant registrations into transacting customers within critical first 90 days.

-60%CAC ReductionActivation efficiency lowers customer acquisition cost when intervention timing maximises conversion probability.

3.2xRevenue Per UserTransaction velocity optimisation compounds revenue through habit formation and use case expansion.

Prove Value in 90 Days

Analyse

Behavioural analysis of your wallet base identifies activation economics and dormancy patterns.

Target

Deploy precision activation campaigns through optimal channels when conversion probability peaks.

Optimise

Continuous learning refines activation strategies whilst transaction velocity compounds.

Compound Your Advantage

Activation intelligence transforms dormant registrations into revenue-generating relationships. One intelligence investment. Compounding returns.

Predictive Retention

Churn prediction enables intervention before wallet abandonment—when retention economics peak and switching costs favour incumbents. Dormancy signals identified in activation phase strengthen retention models portfolio-wide, compounding customer lifetime value.

Cross-sell Intelligence

Transaction patterns reveal product readiness before demographic segmentation detects opportunity. Users demonstrating savings behaviour signal lending readiness. Cross-sell timing aligned to behavioural signals maximises conversion whilst deepening wallet engagement.

Unified Personalisation

Generic activation treats all dormant wallets identically. Unified behavioural intelligence sequences interventions to individual dormancy reasons, channel preferences, and activation propensity—maximising profitability through precision deployment.

Accelerate Path to Profitability

Market exclusivity per geography. Activation intelligence compounds with retention and transaction optimisation—dormancy patterns refine churn detection, engagement responses improve product timing, behavioural models strengthen across your entire wallet base.

90-Day Value Proof

Measurable activation improvement within first deployment quarter

Transaction-Based Pricing

Performance model aligned with your activation economics

Data Sovereignty

On-premise deployment ensures complete regulatory compliance

Assess Activation Economics