Okestreta LogoOKESTRETA
Product

Churn Prevention

Retention demands prediction not reaction. Behavioural patterns reveal churn risk 45-60 days before traditional indicators across mobile money, banking, and insurance. Transform retention economics by intervening when retention probability is highest and switching costs are in your favour.Preserve Customer Value

The Early Warning Advantage

Traditional churn metrics alert you after customers have already left. Transaction velocity shifts, agent network disengagement, and channel migration patterns signal attrition 45-60 days early—visible to predictive intelligence, invisible to reactive reporting. Competitors who deploy behavioural prediction intervene when retention probability peaks. You discover churn when intervention windows have closed.

Preserve Portfolio Value

Early Warning System

Behavioural signals predict attrition 45-60 days before traditional metrics across mobile money, banking, and insurance. Daily risk updates, not quarterly reports.
45-day advance warning
87% prediction accuracy
Daily risk score updates

Predictive Risk Scoring

Individual risk trajectories update with every interaction, not segment averages.
Individual risk profiles
Reason code explanations
Confidence intervals

Retention Campaigns

Automated interventions when retention probability peaks. Multi-channel orchestration across SMS, USSD, and agent networks. Compliant with CBK, MFSA, Reserve Bank, and FIDA regulations.
Automated trigger campaigns
Personalised incentives
Multi-channel orchestration

Outcome Tracking

Real-time intervention effectiveness and ROI measurement. Continuous strategy improvement from actual outcomes.
Save rate analytics
ROI measurement
A/B test framework

Integrated Revenue Impact

Retention value grows through integrated behavioural intelligence. Each use case strengthens the others. Churn signals refine cross-sell timing. At-risk patterns improve reactivation targeting. Intervention responses compound across all revenue streams. One platform. Multiple retention levers. Pricing aligned with demonstrated outcomes.
40%Churn ReductionStructural reduction when intervention timing favours retention over replacement.
12xROIEarly intervention economics outperform reactive acquisition investment.
87%Model AccuracyPredictive confidence enabling systematic intervention deployment.

Prove Value in 90 Days

1

Analyze

Connect your data sources. Our models begin identifying churn patterns in your historical data immediately.
2

Predict

ML models score every customer daily. High-risk customers are flagged for immediate intervention.
3

Prevent

Deploy targeted retention campaigns. Track results and optimise strategies for maximum impact.

Compound Your Advantage

One intelligence investment. Compounding returns.

Predictive Retention

Churn prediction enables intervention 45-60 days before attrition—when retention economics peak and switching costs favour the incumbent. Early signals refine cross-sell timing and reactivation targeting across your entire portfolio.

Cross-sell Intelligence

Product adoption patterns reveal dormancy risk before churn metrics surface. Customers pausing product expansion show early attrition signals. Cross-sell readiness signals strengthen retention accuracy and inform which dormant customers will respond to reactivation.

Unified Personalisation

Retention campaigns succeed when messaging, timing, and channel align with customer preferences. Unified personalisation adapts interventions to individual behavior and history, compounding retention effectiveness through precision timing.

Preserve Revenue Through Early Detection

Stop absorbing the structural cost of late intervention. Behavioural intelligence transforms retention from reactive reporting into predictive capability.Executive consultation to assess churn prediction deployment within your portfolio, evaluate at-risk patterns, and model retention economics.
Predictive models calibrated to your attrition patterns.
Intervention economics validated in your environment.
Outcome-linked pricing ensures we succeed only when you do.

Schedule a Demo

Transform transaction data into customer intelligence and see the revenue impact.