Product

Customer Reactivation

Dormant customers represent locked portfolio value. Behavioural patterns reveal reactivation readiness 45-60 days before traditional campaigns across mobile money, banking, and insurance. Recover revenue from your existing base at fraction of the acquisition cost.Unlock Dormant Value

The Precision Targeting Advantage

Traditional mass reactivation treats all dormant accounts identically, wasting 95% of spend on unrecoverable users. Seasonal dormancy differs fundamentally from churn. Agent-network inactivity differs from digital abandonment. Behavioural intelligence distinguishes which customers will respond and at what cost threshold. Competitors deploying precision reactivation achieve 52% success rates while you remain at 5%.

Recover Dormant Portfolio Value

Reactivation Scoring

Seasonal dormancy differs fundamentally from permanent churn. Transaction velocity trends and channel migration patterns distinguish returnable customers from permanently disengaged accounts. This distinction transforms 5% mass-campaign success into 52% precision deployment.

7.8x improvement ratio

Propensity modeling

Dormancy reason analysis

Win-Back Campaigns

Automated campaigns with regulatory-compliant incentives across SMS, USSD, and agent networks. Multi-channel orchestration adapts based on customer response patterns.

Automated journey orchestration

Multi-channel coordination

Response-based adaptation

Optimal Incentive Matching

Minimum viable incentive for each customer based on dormancy reason and historical preferences. Precision matching achieves 52% reactivation at 65% lower cost than mass approaches.

65% reduction in incentive costs

Preference learning

Dynamic offer optimisation

A/B Testing Framework

Built-in experimentation framework optimises messages, channels, timing, and incentives with statistical rigor.

Statistical significance testing

Early stopping algorithms

Automatic winner selection

Integrated Revenue Impact

Reactivation value grows through integrated behavioural intelligence. Each use case strengthens the others. Dormancy patterns refine churn prediction. Campaign responses improve cross-sell timing. Recovery intelligence compounds across all revenue streams. One platform. Multiple recovery pathways. Pricing aligned with demonstrated outcomes.

52%Reactivation RatePrecision targeting achieves 10x improvement over mass-campaign approaches.

-65%Campaign CostIncentive efficiency when behavioural intelligence determines minimum viable offers.

+47%LTV IncreaseReactivated customer value exceeds new acquisition when timing is precision-driven.

Prove Value in 90 Days

Score

Analyse your dormant base. Identify high-propensity users and understand dormancy reasons.

Target

Deploy personalised campaigns with optimal incentives through preferred channels.

Optimize

Measure results, test variations, and continuously optimise reactivation strategies.

Compound Your Advantage

One intelligence investment. Compounding returns.

Predictive Retention

Churn patterns reveal which dormant customers will permanently leave vs. temporarily disengage. Understanding at-risk signals helps identify which dormant accounts are worth reactivation investment and which have moved beyond recovery windows.

Cross-sell Intelligence

Customers showing product progression momentum are more likely to respond to reactivation—they're engaged across your portfolio. Cross-sell patterns reveal dormancy causes: channel migration, product saturation, or lifecycle transition. Reactivation strategies adapt accordingly.

Unified Personalisation

Dormant customers vary widely. Seasonal users differ from genuinely churned accounts. Unified personalisation tailors win-back offers to individual dormancy reasons, preferred channels, and historical responsiveness, maximizing reactivation ROI while minimizing wasted incentive spend.

Recover Revenue from Dormant Portfolios

Stop wasting 95% of reactivation budget on unrecoverable accounts. Behavioural intelligence transforms dormancy recovery from mass campaigns into precision deployment.Executive consultation to assess reactivation economics within your portfolio, evaluate dormancy patterns, and model recovery opportunity.

Predictive models calibrated to your dormancy patterns.

Campaign economics validated in your environment.

Outcome-linked pricing ensures we succeed only when you do.