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Anticipate customer intent at scale

Behavioural signals surface 45-60 days before outcomes appear in management reports. Okestreta enables institutions to act on these signals before problems materialise—protecting revenue, preventing losses, and capturing opportunities competitors miss.Request a Demo
45 Days Early
Risk Detection
40% Reduction
Churn Mitigation
52% Reactivation
Dormancy Recovery
3.5x Response
Campaign Effectiveness

Inaction has a price

Management reports surface customer risk 45-60 days after behavioural signals emerge. By then, early low-cost intervention opportunities have passed and retention costs have multiplied.

Signal Loss

Actionable behavioural intelligence embedded in transaction data remains unused until outcomes are visible. By the time reports surface risk, the intervention window has passed.

Systems Built to Report Not Predict

Legacy systems store and report transactions rather than extract behavioural signals. Segmentation relies on static demographics instead of behavioral intent.

The 45-Day Gap

45 days separate early behavioural signals from visible outcomes. Institutions acting on historical data arrive at delayed intervention drive retention costs up to 6x more.

Match customer lifecycle tempo

Dynamic behavioural segments continuously update as customer intent evolves, enabling action on emerging risk or opportunity before it materialises. Okestreta is built specifically for African financial services contexts where agent-mediated distribution, intermittent usage patterns, and overlapping product relationships require adaptive intelligence.

Churn Prevention

Identify customers at risk of disengagement 45-60 days before traditional systems detect decline. Real-time churn probability for every customer with automated interventions triggered by risk thresholds.

Cross-Sell Optimization

Predict individual-level product readiness and optimal sequencing to reduce mistimed offers. Match customers with the right products at the optimal moment based on behavioural signals.

Personalization

Deliver individualized experiences at scale based on behavioural state and intent. Optimize messaging, timing, and channel selection as customer behaviour evolves in real time.
Behavioral intelligence created for churn prevention automatically improves cross-sell timing. Campaign responses refine lifecycle models. One intelligence layer powers all use cases, enabling each application to strengthen the others.

Prove value in 90 days

Value is validated over 90 days using treatment and control groups to establish statistical significance in your environment. Outcome-linked pricing ensures we succeed only when you do.

Churn Prevention

Identify at-risk customers 45 days before traditional systems detect decline. Deploy highly targeted retention campaigns.
Model Accuracy87%
Churn reduction40%
ROI12x

Product Adoption

Match customers with the right products at the optimal moment. ML-powered recommendations drive measurably higher adoption rates.
Conversion Rate31%
Response Rate3.5x
Revenue Lift+18%

Account Reactivation

Wake dormant accounts with precision targeting. Models identify users most likely to return and the exact incentive to bring them back.
Reactivation Rate52%
Campaign Cost-65%
LTV Increase+47%

Deploy in three phases

1

Integrate

Secure integration with zero data exposure. Phased deployment ensures minimal operational disruption.
2

Pilot

90-day proof of value targeting your highest-impact use case. We track agreed KPIs and ROI together.
3

Scale

Expand successful models across products and geographies. Continuous optimization drives improved results.

Secure. Scalable. Compliant.

Enterprise-grade security. Regional compliance. Full data sovereignty.

Data Sovereignty

Single-tenant deployment ensures your data never leaves your infrastructure. Customer-isolated ML models learn continuously from your environment while maintaining complete data sovereignty.

Regulatory Compliance

Observable model decisions provide full audit trails for regulatory review. Compliance-ready reporting aligns with regional regulatory requirements.

Integration

Platform integrates seamlessly with existing core systems with an architecture that supports batch or real-time data ingestion. Typical pilot integration lasts 2-4 weeks.

Enterprise Controls

Encryption in transit & at rest
Role-based access control
Compliance support
On-premise option

Start with your highest-value use case

Executive consultation to determine strategic fit for your highest-priority application across retention, revenue growth, or engagement optimization. We assess deployment readiness together, evaluating infrastructure compatibility, regulatory requirements, and risk parameters.
Your data stays on your infrastructure.
Your metrics define success.
Your results drive expansion decisions.

Schedule a Demo

Transform transaction data into customer intelligence and see the revenue impact.